Plastic pollution in our oceans is a major problem that we can all help to reduce.
And one of the easiest ways to ‘do your bit’ is to simply throw a Cora Ball into your washing machine. It helps collect those harmful plastic microfibres that come off your clothes every time you wash them.
What Is The Cora Ball?
In short it’s a high-tech washing machine filter ball that you simply add into your washing machine with your laundry.
It’s about the size of a grapefruit, with lots of curly fingers to try and grab hold of, and hold on to, those small plastic fibres shed by synthetic clothing every time it is washed. It’s made from recycled plastic, and designed to last 5+ years.
How Does Cora Ball Work?
Inspired by the way coral in the sea attracts food towards it, Cora Ball is designed to pick up those synthetic fibres shed by your clothing when washed. Before they go down the drain, and end up in the sea.
The fibres simply collect on the arms and circular nodules at the ends. It’s super easy to use – you don’t even need to remove the fibres from the ball very often, the microfibres are so small it can take 50 washes before enough are collected to bother removing and disposing of them.
How Do I Use It?
Just toss it in your washing machine every time you do a wash. It’s a super simple way to do your bit, and reduce microfiber pollution.
Where Can I Buy Cora Ball?
We need your help!
Right now, they are NOT for sale in New Zealand. But we want to change that.
Today we are taking “pre-orders”. Just enter your name and email address here, and we will keep you updated, and let you know as soon as they are available to buy:-
Note: this does NOT commit you to buy anything. We’ll simply keep you updated by email, and let you know when you can buy a Cora Ball in NZ.
Why Do We Need To Filter Microfibres?
It’s all about protecting our oceans from plastic pollution. It’s just the right thing to do, like recycling and reducing energy consumption.
Microfibres end up in our waterways and oceans. They can leach chemicals into the water. They get eaten by sea creatures. Other pollutants can stick to the microfibres, so those pollutants can also end up getting ingested by sea creatures, that we then eat! If you eat shellfish, it’s likely you’re eating plastic microfibres.
Stopping microfiber pollution, or at least reducing it, is something we can each do on a personal level.
What Is Microfibre Pollution?
It’s one of the ‘hidden’ ways we are polluting our oceans.
Microfibres are the tiny bits of our clothing that drop off every time we wash them. If you’ve ever had a washing machine with a ‘lint trap’ you’ll have some idea of how much fibre our clothing can generate from being washed.
You can read more about Microfibre Pollution Facts here.
Microfibres are even smaller than ‘lint’ – you need quite a lot of them to even be able to see them with the naked eye.
The problem with this is that they are so small they just pass through most filters and water treatment processes, and end up dumped in our seas.
We don’t even yet fully understand the extent of the problem.One study found that even a single fleece jacket could shed as many as 250,000 fibres, in just one wash! So you can only begin to imagine how much fibre that is per day from a planet of 7 billion people.
Natural fibres are not so bad as they will break down, although they do still contain dyes and other chemical. But a huge percentage of our clothing is made from at least some synthetic material, such as polyester and nylon. And these are building up in our oceans, being consumed by sealife — and yes, even ending up back on our plates when we eat seafood!
Buy a Cora Ball and do your bit to help reduce plastic pollution.